It all begins with stylization and creative direction. This illustrated editorial magazine is 28 pages. Meaning there are 13 layout spreads with a front and back cover.

To create a style, I had to draft approximately 6 spread layouts (12 pages) and based on the feedback I received decide what was working and what was not. This meant choosing the best way to layout the articles, provide type treatment for all the text, image editing and process for developing creative illustrations. This involved defining all these things so moving forward all elements would have a clear direction and elements would be more cohesive and consistent.